Oshare Kei ( お洒落系 ) is a subgenre of Visual Kei featuring, unlike most other visual kei subgenres, bright colors and many pop influences. Thus said, bands under this style live up to the meaning by dressing up in colorful costumes, or in Decora style. So, many of them are seen sporting massive amounts of jewelry and bags of cartoon characters and animals slung on, tons of hairclips that make you go dizzy because you'd lose count, and lighter make-up. The music is more happy sounding, the lyrics lighter and happier.

Oshare Kei is composed of music that is positive and upbeat. While Oshare Kei is primarily a mixture hard rock and punk music, it has also been influenced by jazz, techno, and dance music.